Industry · Hospitality
Hospitality: score the POS, PMS, and loyalty stack before peak season.
POS on the floor, online ordering on the website, a delivery tablet by the expo line, a loyalty app from a third vendor, and a scheduling tool the kitchen still does not open. The POS does not talk to online ordering, online ordering does not talk to loyalty, and the assistant GM is the integration layer.
Virginia Beach is the gravity well: the oceanfront, the boardwalk hotels, the restaurant clusters at the Oceanfront and ViBe Creative District, and a hospitality economy that swings hard with the seasons. Williamsburg adds the heritage-tourism layer; Norfolk runs against the Town Point Park calendar and a steady waterfront restaurant tier. The operator we score runs $1M to $20M in revenue, employs 10 to 200 staff across one to four properties, and pays for five to nine pieces of hospitality software whose vendors do not return the same calls.
Every peak-season moment, the spring training crowd, Neptune Festival, the Pungo strawberry weekend, is a load test on a POS, a PMS, a booking engine, and a scheduling tool that were chosen at different times by different people.
Where it usually hurts
Key concerns in this sector.
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POS-to-online-ordering fragmentation
Toast, ChowNow, the delivery tablets, the loyalty app. We map the seam and rank the cleanup.
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PMS-to-booking-engine rate parity
OTA, direct, group, corporate, without overselling rooms. The integration is where the direct-booking margin lives or leaks.
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Loyalty and guest-data unification
The loyalty data trapped in a vendor tenant nobody on staff can export, pulled into one view.
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PCI scope
Nobody has scoped it in three years. We name where card data flows and what that puts in scope.
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Seasonal staffing and the adoption gap
It opens every May and closes every September. We design the training and telemetry so the rollout survives the turnover.
Services we apply here
How we engage in this sector.
- Compliance & Cybersecurity Every contract, every renewal, every license: scored 100-900 across Controls, Technology, Growth, and Adoption. See the service
- Software & Automation We rip out the integrations pretending to work, then wire up the workflow your team will actually use. See the service
- CIO Services The senior IT brain on a retainer, spanning every capability. We sit in the room when you make the call. See the service
You can have the number by Friday.
The Pulse is free, sixty minutes, and the only thing you walk out with is your CTGA score and the three gaps that cost you the most. If we are not the right fit, you keep the score and we both move on.